When you think of a Disney princess you might think of a hopeless romantic in search of her prince charming, ready to swoop her off her feet and rescue her from an evil stepmother. While today’s Disney movies portray a more modern representation of women with the likes of
Frozen and Moana, graphic designer Matt Burt has taken it a step further by drawing modern versions of our beloved Disney princesses as empowered career women.
Burt spent nearly three months designing the campaign for his client
Simple Thrifty Living, working with the team as they paired up princesses with careers based on their respective movie roles. Burt and his team chose careers that were both impactful and generally male dominated, to show that women could choose any career they wanted even if it was against societal and gender norms. “I wanted to create these to inspire others in hopes that they can find a career that they love and a career that makes a difference,” explains Burt.
Each illustration serves as an an inspirational back-story for how each Disney princess found success as a career woman. Elsa and Anna are re-imagined as climate change scientists for their respective roles in the movie
Frozen. “Elsa, Anna, and the citizens of Arendelle know a few things about the effects of climate change. While their companion Olaf may love summer, the sun, and all things hot, Anna and Elsa recognize what a rising global temperature might mean. They have dedicated their careers to studying climate change and presenting accurate, well-sourced information,” says Burt.
Read on to discover how classic Disney princess made it to the top.
Jasmine – UN Ambassador. “Jasmine has always fought for what’s right and for change where it is needed — she’s not a prize to be won. A natural politician, she now advocates for her country of Agrabah at the United Nations. One of her primary initiatives is protecting women’s rights by ensuring that women are treated fairly across the globe.”
Elsa and Anna – Climate Change Scientists. “Elsa, Anna, and the citizens of Arendelle know a few things about the effects of climate change. While their companion Olaf may love summer, the sun, and all things hot, Anna and Elsa recognize what a rising global temperature might mean. They have dedicated their careers to studying climate change and presenting accurate, well-sourced information.”
Pocahontas – Head of a Non-Profit Focused on Protecting the Environment. “Pocahontas knows that we’re all connected to each other and is committed to protecting nature and what is just around the riverbend. She heads a non-profit organization committed to preserving and protecting the environment. Through a combination of activism, action, and promoting awareness, she fights for protection and sustainable use of our natural resources.”
Mulan – Title IX Lawyer. “After experiencing discrimination both personally and in the military, Mulan turned her sights on a law degree, graduating with the highest honors. She now fights for equality on university campuses, ensuring that men and women are given the same treatment and opportunities. With all the strength of a raging fire, she advocates for those who have faced adversity due to their gender.”
Rapunzel (Tangled) – Neurologist. “Since her birth, Rapunzel has always had the power to heal. After saving her future husband, Eugene Fitzherbert, and reuniting with her royal family, Rapunzel went to medical school and earned her doctorate. She specialized in neurology and has become a leading expert in the country. It’s now her dream to help as many patients as she can and provide exceptional medical care.Rapunzel (Tangled) – Neurologist – Since her birth, Rapunzel has always had the power to heal. After saving her future husband, Eugene Fitzherbert, and reuniting with her royal family, Rapunzel went to medical school and earned her doctorate. She specialized in neurology and has become a leading expert in the country. It’s now her dream to help as many patients as she can and provide exceptional medical care.
Ariel – Pop Star and Record Producer. “Ariel has always excelled in music, having natural talent and a passion for singing. Considered the best of her talented sisters, Ariel took her skills and made it her career. She went multi-platinum with her single,’Part of Your World,’ and now both writes her own music and is a producer at her own label, Seven Seas Records.”
Belle – University Chancellor. “There was always much more in store for Belle than a provincial life. Inspired by her love of books and knowledge, Belle went into academia. After receiving her doctorate in education, Belle has risen to the level of chancellor at a major university. She is committed to affordable and equal education for all.”
Snow White – Leading Psychologist. “Snow White has always been known for being caring, thoughtful, and someone willing to lend a hand to those in need. Using these strengths paired with hard work, she earned her doctorate in psychology and is one of the leaders in the field of mental health. She presents her research at conferences throughout the year but always takes time to provide the best care to her clients… whether they’re feeling happy, bashful, grumpy, or anything else. It’s her mission to not only help her clients but also support other mental health professionals so they can offer their clients top-notch care.”
Tiana – James Beard Award-Winning Chef and Restaurateur. “Growing up and being inspired by her father’s love of cooking, Tiana has always known what she has wanted to do. She now stands at the top of the culinary world, winning the James Beard Award and owning one of the most popular restaurants in the country. Every day she digs a little deeper, trying out new dishes and experimenting with new recipes and flavors.”
Merida (Brave) – Two-time Olympian (Archery & Equestrian). “Merida competed for her own hand in marriage, so why not for a gold medal in the Olympics? Skilled in both archery and horseback riding, Merida competes for her country in multiple events. She’s already won multiple golds, but aims to add a few more in the 2020 Olympic Games in Tokyo.”
Moana – Officer in the Navy. “The sea has always called to Moana. What it taught her is that she is a natural leader, guiding her people and returning them to their ancient voyaging traditions. Using these strengths, Moana has excelled in the Navy, rising to the rank of lieutenant commander. She has been awarded multiple honors during her service, such as two Navy Achievement medals and a National Defense Service Medal. With such a successful start, there’s no telling how far she’ll go in her career.”
Cinderella – Animal Rights Activist. “While she has her Fairy Godmother to thank, Cinderella would not be where she is without the help of her animal companions. She believes where there is kindness there is goodness, and it’s her heart’s wish to see animals treated with respect. She used her position of influence to found a non-profit organization committed to promoting animal rights.”
Aurora (Sleeping Beauty) – Coffee Company CEO. “Aurora knows how hard it is to wake up. After being awoken from her enchanted sleep, Aurora made it her career to help others stay awake — and what better way to do that than coffee! Aurora is the founder and CEO of Spinning Wheel Coffee, one of the leading coffee chains in the nation.”