Keanu Reeves Is the New Face of Saint Laurent

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For the first time in Keanu’s acting career, he is the star of a fashion label, Yves Saint Laurent. The new campaign features Keanu in monochromatic stills, photographed by David Sims.

The fuzzy-faced, 54-year-old actor is making waves in internet fame as of late, especially for his role as “John Wick” and it seems he has become an internet heartthrob all over again.

In his newest fashion campaign, Keanu is pictured with sunglasses and a leather jacket, akin to his Matrix character, only more fashionable. Only three photographs have been released so far, but it looks like Keanu can finally check “model” off of his bucket list.

PinitKeanu Reeves Saint Laurent
Via Instagram @YSL
PinitKeanu Reeves Saint Laurent
Via Instagram @YSL
PinitKeanu Reeves Saint Laurent
Via Instagram @YSL
XOXO
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Keanu Reeves Is the New Face of Saint Laurent