MakeApp, an app that seems like most other makeup apps on the market has caused quite a fuss in the media lately. At first glance, it acts as any other typical makeup app with its ability to apply various types of makeup to a person, using facial recognition technology. With just one click, you can completely change your look, giving yourself a full face of makeup.
The problem with the app is that it also allows users to remove makeup without consent of the original owner’s permission. Although this may seem silly and harmless to some, it’s quite offensive to those who are virtually stripped of their outward identity. Not only does MakeApp utilize an advanced algorithm to determine what someone looks like without makeup, it also alters their appearance by adding light wrinkles and blemishes which may or may not actually exist. According to Jenna Rosenstein, senior beauty editor at Harper’s Bazaar, “Stealing a woman’s choice to wear — or not wear — a full face of makeup is problematic. We must ask ourselves: what exactly is the purpose of this app, and what is the male equivalent?’
While I think the technology is quite cool, I don’t love the idea of an app that exists solely to strip women of their makeup without consent.– Jenna Rosenstein, senior beauty editor, Harper’s Bazaar
The app has received countless poor reviews from women around the globe, demanding that it be removed. While some complain that the app’s features are sexist and demoralizing, app developer, Ashot Gabrelyanov, defends the app stating, “We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterized it as a bunch of ‘tech bros’ trying to hurt women, which is just so far from the truth.”
Despite its bad rep, we took the app for a test drive. As expected, the app itself is pretty terrible, however the results are shockingly accurate. Check out these before and after pictures of celebrities without makeup: